If you’re looking to revive your content strategy or get your next big campaign off the ground, industry inspiration can help take your ideas from point A to point B. I recently attended Skyword’s Forward Conference in Boston, where content managers and marketing leaders came together to discuss their challenges
Tag: marketing
Branding vs Marketing: Innovative Solutions In Today’s Digital Marketplace
what is the difference between branding and marketing and which of the two should my company be focusing on? The answer is that they are similar in the sense they are about getting a company noticed, but different implementations of recognition.
10 Reasons Your Content Marketing Has Failed
Content marketing can work, of course. It does work. But if you’re among those marketers who aren’t getting the results they need, it may be time to look at what went wrong.